Blog - conversations about creative tech

A practical briefing checklist for site, audience, access, dates, budget and permissions.

Lead with Heart: releasing CONTOURS for International Women’s Day

International Women’s Day release: CONTOURS: Lead with Heart. A public film about courage and civic care. Thank you to Jaclyn Marquis MX for making space for their voices to be heard

Beyond Spectacle: Can Immersive Technology Make Us More Human?

A reflection on how immersive technology can expand empathy, identity play and creative expression — not as spectacle, but as a design intention. This essay explores how XR and interactive systems can help strangers connect, practice perspective shift, and create more human public experiences.

How to Design Interactive Experiences that People Actually Want to Join

Why do people hover at the edge of interactive experiences before they step in? This piece explores how story, emotional legibility and elemental world-building help audiences feel included, so participation becomes instinctive, not intimidating.

Why Immersive Experiences Matter: The Human Psychology Behind Interactive Public Art

An exploration of the human psychology behind immersive, interactive public art, why trust, emotional safety and intuitive participation matter more than technology. Drawing on real-world public installations, this essay looks at how thoughtfully designed immersive experiences invite empathy, play and shared authorship in civic space.

We can tell stories in new ways with interactive art and build empathy and community

Georgie Pinn talks about new forms of collaborative narrative

The Human benefits of immersive art experiences

The future can be better

The marketing benefits of creative interactive tech experiences for the corporate industry

We list the under estimated values